Identifying your point of difference

We keep being told by everyone that we need to use social media to stand out and be seen. 

To drive engagement. To showcase us. That are people are waiting for us. 

And it’s true… but how do you stand out when everyone else is trying to stand out… but we’re all shying away from revealing too much of ourselves because of this fear of judgement that shrouds all of us like a thin veil of ghostly tension. 

“If someone isn’t what others want them to be, the others become angry. Everyone seems to have a clear idea of how other people should lead their lives, but none about his or her own.” ? Paulo Coelho, The Alchemist 

How about that rather than worrying about what may or may not happen, we just embrace WHO WE ARE and that will enable us topresent to the world our point of difference. 

Your point of difference is YOU!! 

It’s a bit like when you went to school. You probably didn’t want to be friends with everyone in the school yard, right? 

You probably didn’t like everyone or ‘click’ with everyone. I know I didn’t. 

So why on earth are we trying to appeal to all and sundry in our marketing by playing it safe and whittling away at our confidence every time that we don another mask in a bid to be liked by the masses? 

And then, when we don’t get received by wearing that mask, we dig deep and find another one? 

And another and another. 

It’s exhausting. 

Here’s the thing. 

Every man, woman and their pug these days is trying to stand out. 

The very thing that makes any of them stand out, though, is their personality, their quirks, the things you like and the things that you don’t. 

So how about we embrace US. Embrace our points of difference – you don’t need to CREATE THEM using a marketing hack or a personality profile tool. 

And once you embrace that, THEN we look at using the different TOOLS that are out there to help you be seen by your audience – by the people you WANT to inspire, teach, coach, train and work with. 

Not the masses – because the masses can’t handle YOU. 

Your ideal audience can handle you– but that’s a topic for another day! 

Jo, a client of mine who teaches piano, struggled with this for a while. Actually, for a long time. She saw herself as ‘just another piano teacher’ who helped kids learn piano in a slightly different way. 

She believed back in the day that there was no way she could charge more than her competitors – and she has had significant growth year on year since embracing the fact that people come to her for piano lessons but they STAY because of who she is. 

She talks now about her experiences, her students, her life, her history and the more she shares of her, the more her people are drawn to her. It’s such a privilege to witness. 

If this is something that you would welcome exploring, along with how to then use it on social media and in your marketing, you should make your way to Spy School. Come and join me here 

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